DESIGNING the brand Identity
At the core of our proposal lay a distinctive brand identity that resonated with the essence of both Philadelphia's rich heritage and the spirit of modern air travel. I delved deep into the city's historical elements, blending them seamlessly with contemporary aesthetics, to create a brand that would be an inviting oasis in the bustling airport.
Envisioning the Store
Utilizing the latest advancements in architectural visualization, together with a 3D artists, I brought the concept to life through stunning renderings of the proposed convenience store. The renderings showcased the store's strategic location within the airport, leveraging high-traffic areas to maximize visibility and accessibility.
Innovative Menu Development
A convenience store is only as good as the offerings it presents to its customers. To entice travelers with an array of delectable options, we embarked on an innovative menu development process. Combining local delicacies with global flavors, we curated a menu that catered to diverse tastes, dietary preferences, and cultural backgrounds, transforming the store into a gastronomic destination in its own right.
Putting it all together
With the brand fully established, my final challenge was to create a compelling proposal document that would captivate the attention of key stakeholders and decision-makers at the airport. The proposal needed to be more than just a pitch; it had to be a visual storytelling experience that conveyed the essence of our concept and the value it would bring to the airport and its passengers.
