That's what I create.
Three projects that show how I think, how I create, and how I solve.
An unbranded PSA that grew into a versatile creative system used across retail, digital and social.
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A patient-first mobile experience designed and prototyped while learning Figma on the fly.
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A one-stop digital experience for World Cup fans, visitors and everyday NJ TRANSIT riders.
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When I was growing up, I was always drawing. Ships in the ocean. Cabins in the woods. Places that existed mostly in my imagination.
I originally thought I'd end up in 3D animation and design. Then I discovered graphic design. What I found was a way to combine storytelling, creativity, problem solving, and seeing things from a different point of view.
After more than two decades in the industry, that is still what excites me: taking a problem that seems straightforward, asking the questions that haven't been asked yet, and finding a possibility someone may not have considered.
The part I value most is still the same. Making something that wasn't there before, and helping the people around me do the same.
Have a challenge, a new idea, or a brand that needs a different point of view?